Hankook AtlasBX Business Principle

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  • In developing solutions that continue to generate healthy, sustainable growth, we abide by a set of principles. These serve as a reminder to honor our responsibilities to our customers, our partners, our communities and other stakeholders.
Placing customers first.
Our business starts from the wisdom of our customers. This wisdom is the key ingredient in developing our strategies and creating solutions that meet their future needs. We involve these insights in all phases of our value chain.
Recognizing talent and potential.
Every business decision is made by people. Our people are our greatest asset. We seek to maintain a motivational environment where our employees are free to exercise their talents, generate free thinking and create new ideas. Nurturing employees with opportunities to grow and expand their roles is essential.
Promoting innovation at work.
We believe that innovation is nothing unless it is at work. We strive to be the first-to-market in adapting new systems that improve the way we work in everywhere. We also promote a smarter workplace where employees can exercise creativity, challenge convention, and rise above obstacles.
Respecting our environment.
We respect the environment and the rich resources that it provides. We make efforts to create a healthy, sustainable world by fully complying with regulations and standards, sparing no resources in minimizing the impact our business has on the environment.
Creating lasting value and profitability for our stockholders.
We understand that the business we run is run on behalf of our investors who believe in us and what we are dedicated to achieving. Building on this solid foundation of trust and support, we remain prudent with the business decisions we make. Safe, smart investments are our priority, maintaining our core focus on the battery industry where we have established a strong footprint in over 70 years of our existence.