ATLASBX BI Guide

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  • Strict application of the logotype is extremely important to maintain our brand identity. Always adhere to the standards provide below.
Our logo
Color
Our logo should never be used on complex imagery or on a background other than as shown below.

- Main colors : Use AURORA Green and black colors as priority when applying logos.

- Color variations : Use Silver and AURORA Green combination where it is inappropriate to use black and green.

- Primary colors : Use primary color palette as main colors in brand communication.

  • AURORA White
    White
    R:255 G:255 B:255
    C:0 M:0 Y:0 K:0
  • AURORA Yellow
    Pantone 7406 C
    R:253 G:208 B:0
    C:0 M:20 Y:100 K:0
  • AURORA Green
    Pantone 376 C
    R:143 G:195 B:31
    C:50 M:0 Y:100 K:0
  • AURORA Silver
    Pantone 877 C
    R:191 G:191 B:191
    C:0 M:0 Y:0 K:25
  • AURORA Black
    Black
    R:0 G:0 B:0
    C:0 M:0 Y:0 K:100
Incorrect Usage
See examples of incorrect use of our logo as shown below.