ATLASBX BI Guide

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  • Strict application of the logotype is extremely important to maintain our brand identity. Always adhere to the standards provide below.
Our logo
Color
Our logo should never be used on complex imagery or on a background other than as shown below.

- Main colors : Use black and red colors as priority when applying logos.

- Color variations : Use grey and yellow combination where it is inappropriate to use black and yellow.

- Primary colors : Use primary color palette as main colors in brand communication.

  • ALPHALINE White
    White
    R:255 G:255 B:255
    C:0 M:0 Y:0 K:0
  • ALPHALINE Yellow
    Pantone 1235cC
    R:250 G:193 B:9
    C:0 M:29 Y:91 K:08
  • ALPHALINE Blue
    Blue
    R:34 G:178 B:233
    C:69 M:7 Y:0 K:0
  • ALPHALINE
    Light Gray
    R:211 G:211 B:212
    C:0 M:0 Y:0 K:25
  • ALPHALINE Black
    Black
    R:35 G:24 B:21
    C:0 M:0 Y:0 K:100
Incorrect Usage
See examples of incorrect use of our logo as shown below.