ATLASBX BI Guide

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  • Strict application of the logotype is extremely important to maintain our brand identity. Always adhere to the standards provide below.
Our logo
Color
Our logo should never be used on complex imagery or on a background other than as shown below.

- Main colors : Use black and red colors as priority when applying logos.

- Color variations : Use grey and red combination where it is inappropriate to use black and red.

- Primary colors : Use primary color palette as main colors in brand communication.

  • HANKOOK White
    White
    R:255 G:255 B:255
    C:0 M:0 Y:0 K:0
    #FFFFFF
  • HANKOOK Red
    Pantone 185C
    R:235 G:0 B:40
    C:1 M:100 Y:92 K:0
    #EBOO28
  • HANKOOK Ligth Gray
    Gray
    R:191 G:191 B:191
    C:0 M:0 Y:0 K:25
    #BFBFBF
  • HANKOOK Dark Gray
    Pantone Cool Gray 9
    R:119 G:119 B:121
    C:55 M:47 Y:44 K:10
    #777779
  • HANKOOK Black
    Black
    R:0 G:0 B:0
    C:0 M:0 Y:0 K:100
    #000000
Incorrect Usage
See examples of incorrect use of our logo as shown below.