Hankook AtlasBX BI Guide

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  • Hankook AtlasBX 's BI use the same rules of the CI. Strict application of the logotype is extremely important to maintain our brand identity Always adhere to the standards provide below.
Our logo
Strict application of the logotype is extremely important to maintain our corporate identity.
- To secure the legibility of the logo on a white background, the logo must be used with a black outline.
- To preserve the integrity and visual impact of our logo, always maintain clear space around it as
  specified below
* Always keep 0.5px as clear space around the entire logo.
Color
Our logo should never be used on complex imagery or on a background other than as shown below.

- Main colors : Use yellow and black colors as priority when applying logos.

- Color variations : Use grey and yellow combination where it is inappropriate to use black and yellow.

- Main colors : Use yellow and black colors as priority when applying logos.

- Primary colors : Use primary color palette as main colors in brand communication

  • Hankook AtlasBX
    White
    R:255 G:255 B:255
    C:0 M:0 Y:0 K:0
    #FFFFFF
  • Hankook AtlasBX
    Pantone 123C
    R:255 G:197 B:63
    C:1 M:29 Y:83 K:0
    #FFC53F
  • Hankook AtlasBX
    Cool Gray 11C
    R:77 G:79 B:83
    C:75 M:67 Y:61 K:20
    #4D4F53
  • Hankook AtlasBX
    Black
    R:0 G:0 B:0
    C:100 M:100 Y:100 K:100
    #000000
Incorrect Usage
See examples of incorrect use of our logo as shown below.