ATLASBX CI Guide

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CI concept
Advanced technology. Innovative thinking. Reliable products.
All of these have made today’s ATLASBX.

Now we envision tomorrow’s ATLASBX to be the next global leader.
Sharing this vision with our consumers, together we will move forward to lead the global automotive battery industry.
Our logo
Strict application of the logotype is extremely important to maintain our corporate identity.
- To secure the legibility of the logo on a white background, the logo must be used with a black outline.
- To preserve the integrity and visual impact of our logo, always maintain clear space around it as
  specified below
* Always keep 0.5px as clear space around the entire logo.
Color
Our logo should never be used on complex imagery or on a background other than as shown below.

- Main colors : Use yellow and black colors as priority when applying logos.

- Color variations : Use grey and yellow combination where it is inappropriate to use black and yellow.

- Main colors : Use yellow and black colors as priority when applying logos.

- Primary colors : Use primary color palette as main colors in brand communication

  • ATLASBX
    White
    R:255 G:255 B:255
    C:0 M:0 Y:0 K:0
    #FFFFFF
  • ATLASBX
    Pantone 123C
    R:255 G:197 B:63
    C:1 M:29 Y:83 K:0
    #FFC53F
  • ATLASBX
    Cool Gray 11C
    R:77 G:79 B:83
    C:75 M:67 Y:61 K:20
    #4D4F53
  • ATLASBX
    Black
    R:0 G:0 B:0
    C:100 M:100 Y:100 K:100
    #000000